'Rest of the wild boys'
2024​​​​​​​
Rest of the Wild Boys” is a commissioned fashion editorial for fashion design graduate Lihi Segev’s final collection. Segev’s designs offer a satirical take on Israeli masculinity, amplifying its visual tropes through bold silhouettes, playful textures, and ironic details. The collection is unapologetically exaggerated—featuring oversized, cartoonish proportions and an eclectic mix of materials that heighten its comedic and subversive essence. By inflating stereotypical "macho" traits—such as chest hair print, exaggerated muscles, and casual wear pushed to the point of absurdity—Segev playfully critiques and redefines the concept of masculinity.
As the creative director and photographer, my goal was to exaggerate the concept even further by placing the collection against the backdrop of a quintessential Israeli camping trip—one of the most typical "Israeli macho" activities—while keeping it high fashion and editorial. I chose to capture the models engaging in typical outdoorsy activities, such as playing backgammon (Shesh Besh), exploring, playing, exercising, etc.
 These scenes, just like to collection itself - serve as a satirical commentary on the traditional Israeli masculinity ideals.
This project was published in the December 2024 international print issue of 17:23 Magazine.


Published on 17:23 Magazine 
December 24 international Print issue.
Creative & Photography - Sheer Gadot
Designer - Lihi Segiv
Models - Nadav Amsalem, Gadiel Edwards, Nitay 
Modeling Agency -Yuli Gruop, Brick Models
MU - Amit Sadan
Grip - Kerens Gallery
Video - Reelrain Studio